The web today is wonderfully crowded place with billions of web sites and pages all competing for the top position within the organic search results and hence the symbiotic relationship that search engines have with SEO.
Despite comments such as SEO is dead we can firmly say that is far from the truth!
The fact is as long as search engines are around then so will search engine optimization.
What really is happening is the dramatic fast pace which search engines are evolving which is putting old SEO practices and techniques to the graveyard.
Google alone has over 200 parameters and weightings which calculate and derive rankings for keywords and websites within the SERP (Search Engine Results Page). Search engine algorithms are continually adapting and changing with the mission to provide the most relevant and deserving sites at the top and hence major updates such as the infamous Panda and Penguin in recent years to remove spam sites and efforts by many to manipulate the search results through loopholes or backdoor techniques.
The impact of Search Engine Algorithmic Updates?
Past practices of creating hundreds and thousands of links from means such as blog comments, paid links such as link exchange schemes, link farms do not work and now gets your site penalized!
Repetitive keywords, low quality links, over optimized anchor text, duplicate content, thin text, bland text, garbage text – forget it! As you are in risk of having a spam flag raised and your rankings will indeed be turned upside down..
The fact really is why go to all of that bother in the first place?
Surely your efforts will be rewarded if time and energy is invested in creating the best website ever! As the old saying goes “content is king” and this could never be more truer than it is today… After all if you want Google to love your site then give it what it wants and you will be rewarded many times over. Even better your site visitors will appreciate the effort and many more will convert to sales…
In today’s age the internet landscape has changed significantly
With many on-line platforms from web hub pages such as the many commercial, social wikis, social media such as Facebook, Twitter, Google+, linkedIn, video/audio sharing such as YouTube, Vimeo and so on represents a complicated maze and monumental effort to maintain, update should you wish to really expand your on-line footprint, gain new targeted traffic and increase your rankings…
Today the opportunities are many
With the correct and ethical approach with SEO you can achieve enduring rankings, traffic and with that conversions and profits.
At S5SEO we have you covered with focus on quality content and SEO strategies and tactics which are strictly white-hat and ethical which will ensure top rankings no matter how search engines evolve and change.
In sum the future will always be that shortcuts and loopholes will always get you in trouble, simply taking the time and effort for quality will lead to greater Visibility, Relevance and Reputation.
Get in contact with S5SEO no matter your budget or needs.. We have you covered… Get ready for blast off and take your business into the 21st century and beyond!